Hi my name is Jeroen Hanselman
Creative Art Director | Festival Industry Visual Architect
Creative Art Director | Festival Industry Visual Architect
My name is Jeroen Hanselman. I work as an art director and brand designer in electronic music culture.
I build the visual language of a brand, not just the assets. That means deciding what something looks like, how it sounds in text, when it appears, and why. For DGTL, No Art, and The Gardens of Babylon I owned that direction completely.
My work covers brand identity, campaign design, motion graphics, and content strategy across digital and physical channels. I've art directed co-branded activations for ABN AMRO, Lipton, Armani Exchange, Guess, Bud, and Mastercard.
I'm currently looking for a permanent position as Art Director or Content Manager within a team that takes brand seriously.
Based in Rotterdam. Available for hire.
expertise
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As an experienced Adobe Creative Suite Guru, I specialize in creating visually striking content by harnessing the power of After Effects, Premiere Pro, Photoshop, Illustrator, and InDesign. With extensive knowledge of these leading software tools, I manage complex projects from concept to completion, covering everything from motion graphics to print designs and digital marketing materials.
My expertise includes:
✅ After Effects
– Motion graphics, VFX compositing, tracking, keying, and expressions
✅ Premiere Pro
– Advanced video editing, color correction, audio integration, and storytelling
✅ Photoshop
– Advanced retouching, photo manipulation, and digital compositing
✅ Illustrator
– Creation of vector graphics, logos, icons, and illustrations
✅ InDesign
– Professional layout and typography for brochures, magazines, and marketing materials
✅ Dynamic Linking
– Efficient workflows between Adobe apps to save time and ensure consistency
✅ Creative Storytelling
– Translating concepts into visually stunning and engaging productions
✅ Optimization & Automation
– Streamlined workflows and scripting for maximum efficiency
✅ After Effects
– Motion graphics, VFX compositing, tracking, keying, and expressions
✅ Premiere Pro
– Advanced video editing, color correction, audio integration, and storytelling
✅ Photoshop
– Advanced retouching, photo manipulation, and digital compositing
✅ Illustrator
– Creation of vector graphics, logos, icons, and illustrations
✅ InDesign
– Professional layout and typography for brochures, magazines, and marketing materials
✅ Dynamic Linking
– Efficient workflows between Adobe apps to save time and ensure consistency
✅ Creative Storytelling
– Translating concepts into visually stunning and engaging productions
✅ Optimization & Automation
– Streamlined workflows and scripting for maximum efficiency
Whether it's video editing, motion graphics, graphic design, or print production, I combine creativity with technical expertise to craft impactful visual experiences that resonate with clients and audiences alike.
Personal Qualities
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🎨 Visual Thinker
I effortlessly translate ideas and concepts into striking designs.
I effortlessly translate ideas and concepts into striking designs.
🖌️ Color Magician
I have a keen eye for color combinations and know
exactly how to evoke emotions through color use.
I have a keen eye for color combinations and know
exactly how to evoke emotions through color use.
📐 Pixel Perfectionist
Details matter!
I have a sharp eye for alignment, balance, and precision.
Details matter!
I have a sharp eye for alignment, balance, and precision.
🚀 Innovative Mind
I think outside the box and come up with fresh, impactful ideas.
I think outside the box and come up with fresh, impactful ideas.
📚 Design Trend Spotter
I stay up to date with the latest trends and cleverly
incorporate them into my designs.
I stay up to date with the latest trends and cleverly
incorporate them into my designs.
🖥️ Software Virtuoso
From Adobe Creative Suite to modern design tools,
I master them with ease.
From Adobe Creative Suite to modern design tools,
I master them with ease.
🎭 Storytelling Artist
I know how to convey a powerful message through imagery and typography.
I know how to convey a powerful message through imagery and typography.
⚡ Quick Adapter
Tight deadlines? No problem!
I keep a cool head and deliver top-quality work.
Tight deadlines? No problem!
I keep a cool head and deliver top-quality work.
🤝 Team Player at Heart
I enjoy collaborating with clients, marketers,
and developers to achieve the best results.
I enjoy collaborating with clients, marketers,
and developers to achieve the best results.
💡 Creative Problem Solver
No challenge is too big;
I always find a unique design solution.
No challenge is too big;
I always find a unique design solution.
KEY SKILLS
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🖌️ Design & Branding
🎭 Visual identity creation for festivals & events
🖼️ Logo & merchandise design
🎤 Stage, banner & signage design
📜 Poster & flyer design
🖼️ Logo & merchandise design
🎤 Stage, banner & signage design
📜 Poster & flyer design
🎞️ Motion & Digital Media
🎬 Animation & motion graphics
📱 Social media content creation
✂️ Video editing & visual effects
🔦 Projection mapping & stage visuals
📱 Social media content creation
✂️ Video editing & visual effects
🔦 Projection mapping & stage visuals
📢 Marketing & Engagement
📣 Social media branding & campaign design
🎟️ Promotional materials for ticket sales
🖥️ Website & app UI/UX design
📧 Email marketing graphics
🎟️ Promotional materials for ticket sales
🖥️ Website & app UI/UX design
📧 Email marketing graphics
💻 Technical & Software Skills
🖥️ Adobe Creative Suite
(Photoshop, Illustrator, After Effects, Premiere Pro, InDesign)
🌐 Web design (Figma, WordPress)
🖨️ Print production & prepress
(Photoshop, Illustrator, After Effects, Premiere Pro, InDesign)
🌐 Web design (Figma, WordPress)
🖨️ Print production & prepress
🎪 Industry Knowledge & Collaboration
🎶 Understanding of festival culture & trends
🤝 Working with event organizers & production teams
🏗️ Coordination with printers & vendors
⏳ Fast-paced, deadline-driven project management
🤝 Working with event organizers & production teams
🏗️ Coordination with printers & vendors
⏳ Fast-paced, deadline-driven project management